UI Design
 In my previous job I was responsible for all interactive design work, but only in PATEO can I apply Chinese people’s design capability in future interaction. 

PATEO UI Design Director

PATEO Design Centers on User Experience

As a result the interactive interface in cars has become more complex. How should we design HMI, an important part of user-vehicle interaction?

In-vehicle interactive design includes hard interaction and soft interaction. Hard interaction refers to operations of the driver, which shall be carefully designed. For example, the driver can change the position of the driver's seat by pressing a button, or enter a POI into the satellite navigation system through GUI and then activate the in-vehicle entertainment system.

Soft interaction refers to machine operations, such as automatic deactivation of the turn light signal, which is carried out by the machine rather than by the user. Soft interaction highlights the role of built-in sensors and the concept of vehicle connectivity, for example, display of relevant information through HUD, automatic adjustment of illumination, and automatically checking whether the driver has closed his/her eyes. Besides, there is a clear boundary between assist and distraction, so soft interaction requires great maintenance and proper execution. According to PATEO design team, the key to HMI design is to combine hard and soft interaction.

Think out of the box and be user-oriented

Therefore, PATEO design team has attached greater importance to user experience rather than follow conventional design and operation logic. No matter they focus on user experience or operation logic, both car manufacturers and design companies shall make sure that their products can live up to expectations of users who pay for them. Users have the final say on the market.

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