“Let designers handle the most perceptual complexity; engineers, the most complex perceptivity; and users, the simplest experience.”
PATEO UE Architect
Competitor Analysis and Positioning
Detailed design planning
project implementation design
Every designer at PATEO is strictly following such process:
Consolidate insights that is based on in-depth analysis of the industry, customers, competitors and position, with exploration into design style, design language, information architecture, interactive architecture, data structure and prototype design; and then refine the design ideas, project plan and basic principles followed by detailed design planning, preparation of design scheme and scheme implementation. This is PATEO’s design process, and the “design path” that is kept in the mind of every designer at PATEO.