Consolidate insights that is based on in-depth analysis of the industry, customers, competitors and position, with exploration into design style, design language, information architecture, interactive architecture, data structure and prototype design; and then refine the design ideas, project plan and basic principles followed by detailed design planning, preparation of design scheme and scheme implementation. This is PATEO’s design process, and the “design path” that is kept in the mind of every designer at PATEO.